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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02905_Field_MOSF T3.txt
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1996-04-10
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671b
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What is really happening is that the entire literate
and visual society of the Western world is being
plunged into the intensely integral electrical cultural
environment that is so profoundly oral and tribal. It
is the Bergsons and the Picassos who have
announced the literate plunge into the tribal
experience. Non-literate and non-visual societies
experience the same plunge as there is encountered
with literacy. Electric circuitry enables the East to
experience the West as an environment, but the
West is having the experience of involvement in the
East by the same means at the same time.
Thomas P. McDonnell, “Marshall McLuhan—The Man